Fish transportation: what is the best way to ship fresh herring?
June 15 was Flag Day, or the arrival of the Hollandse Nieuwe. In the old days, fishing boats were decorated with flags in the harbor before the first ships went out to catch the herring. So nowadays, it is not the sailing out, but the arrival of the new herring that is celebrated. How to then transport this fish without losing quality we explain in this article.
What is a Hollandse Nieuwe?
A herring is only a Hollandse Nieuwe if it was caught between May 1 and August 31. In addition, the herring must be fat enough and have been cooked, salted and aged in the traditional Dutch way.
Moreover, the herring must be frozen deep where it must not exceed -20 degrees for 24 hours. Thus, it is
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essential that the herring remain well chilled, even during transport. But what is the best way to transport fish?
Fish transportation
During fish transport from the store to the customer’s home, proper refrigeration is essential to ensure quality. This is because refrigeration counteracts quality loss in the final journey from the store to the end customer.
You can keep fish cool by using the right cooling elements. However, it is important that the fish is not in direct contact with the cooling element to avoid freezer damage. There are different cooling elements you can use. However, gel packs are perfect to use for shipping fish due to their disposable nature. In addition, they are inexpensive and high quality. Because gel packs are available as small as 100x90mm, there is a cooling element for every
shipping a good gel pack available.
The Dutch New is wrapped in paper and around it is protected by plastic. It is best to place a gel pack between the paper and the plastic. Then the herring can be shipped in an EPS box or given to the end customer in a cooler bag.
Because of this constant cooling, the fish maintains its quality until it lands on the plate. This is nice for the customer, but also for you! Moreover, you can print the gel packs, which is a nice extra marketing tool. Namely, you increase brand awareness among customers because everyone sees your logo. In addition, more gel packs are returned by regular customers, making it a more sustainable product.
Fish transportation tips:
- Freeze the gel packs well.
- The fish should not be in direct contact with the cooling element
- Use correct amount of gel packs: consider contents and duration of transport
- When you use the right insulation, it will remain for a long time
Gel packs from Coolpack
Our quality Original Gelpacks are printed in a small run with an inkjet printer (color blue or black) and for larger runs we have special printable foil (full color). We also supply total solutions, for example gel packs in combination with EPS boxes.
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We weigh the interests of the customer, the environment and society, as well as ourselves as an organization, in all business decisions. In this way, we achieve balanced business operations and together ensure an ever better world.
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