Growth of online grocery delivery market in Europe

Pandemic-driven growth

In 2022, the European online grocery delivery market experienced significant growth due to the increased popularity of home delivery and e-commerce platforms. This market is expected to grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2032, reflecting the continued demand for convenient and efficient grocery solutions.

Main growth factors

One of the key growth factors is the shifting preference for digital shopping because of convenience and security. Consumers increasingly appreciate the convenience of groceries delivered to their homes, which saves them time and effort compared to traditional in-store shopping. This shift is especially prominent among urban residents and working professionals who have limited time.

Technological progress

Another growth factor is the integration of advanced technologies, such as artificial intelligence (AI), data analytics and the Internet of Things (IoT), which have significantly improved both efficiency and customer experience. AI provides consumers with personalized recommendations, while mobile apps simplify the ordering process. These two factors improve the overall customer journey and also contribute to market growth.

Environmentally conscious consumer desires

With growing environmental awareness, environmentally conscious consumers are demanding sustainable sourcing and packaging. Companies that adopt green practices are likely to attract and retain a larger customer base, consistent with the global trend toward sustainability.

Market forecasts

The European online grocery market will continue its growth trajectory. This trend is underscored by several key forecasts:

• IMARC Group forecasts a CAGR of 13.9% from 2024 to 2032.
• Technavio estimates a CAGR of 19.43% from 2022 to 2027, driven by the increased adoption of e-commerce and the popularity of fast delivery services.
• Allied Market Research expects strong demand for fresh produce and ready-to-eat (RTE) foods, with the RTE segment expected to grow at a CAGR of 15.2% from 2023 to 2032.

These forecasts highlight the potential for significant market expansion, offering companies many opportunities to innovate and capture significant market share.

Competitive landscape and innovation

Growing competition and constant innovation are driving market expansion and improving service offerings. Companies are investing in advanced logistics solutions and expanding their product ranges to meet the diverse needs of consumers and ensure they stay ahead in a rapidly evolving market.

Challenges and opportunities of the online grocery delivery market

Despite the optimistic outlook, the market faces several challenges, including competition from traditional brick-and-mortar stores and logistical problems in some regions. Efficiently managing last-mile delivery and maintaining the quality of perishable goods are critical obstacles that companies must overcome to continue to achieve growth.

Embracing sustainability

Sustainability remains crucial for many players in the market. Companies like Coolpack are leading the way by providing innovative packaging solutions that meet the needs of online grocery delivery services, such as Picnic and Albert Heijn. Coolpack’s customized product solutions, including insulated packaging and gel packs, help home delivery companies maintain the quality of their perishable goods to increase customer satisfaction.